The Story of Lunar Group®
Nearly Two Decades of Growth and Innovation...
2003: The Beginning
A Vision for Quality and Everyday Care
The story of Lunar Group® began in Lebanon with a vision to develop high-quality products that meet the evolving needs of consumers. From the very beginning, the company focused on manufacturing excellence, innovation, and delivering products that combine performance with value.
One of the company's earliest products was Smart® Hair Gel, a styling product that quickly gained recognition for its quality and reliability. This marked the beginning of Lunar Group®'s journey in developing consumer products designed to support everyday lifestyles.
Building Expertise and Expanding Capabilities
Growing Through Innovation
As consumer needs continued to evolve, Lunar Group® expanded its expertise, investing in new manufacturing capabilities and product development. Over the years, the company broadened its portfolio, strengthened its production capacity, and laid the foundation for future growth across multiple product categories.
With a commitment to quality and continuous improvement, Lunar Group® steadily expanded its operations while remaining dedicated to the values that shaped its foundation.
2019: A New Generation of Brands
Creating Products for Modern Consumers
A significant milestone in the company's history came with the launch of Xsmart Professional® and Bold Professional®. These brands reflected Lunar Group®'s commitment to innovation and its ambition to serve a wider range of consumer and professional needs.
The introduction of these brands marked a new chapter in the company's development, strengthening its presence in the market and expanding its product offering.
2020: Innovation During Challenging Times
Supporting Communities Through the Pandemic
During the global COVID-19 pandemic, Lunar Group® responded to rapidly changing consumer needs by developing and manufacturing sanitizing solutions designed to help individuals, families, and businesses maintain safer environments.
This period represented an important milestone for the company, demonstrating its agility, manufacturing capabilities, and commitment to supporting communities during unprecedented circumstances.
Expanding Production and International Reach
From Local Manufacturing to International Markets
As demand continued to grow, Lunar Group® expanded its production facilities and manufacturing operations, increasing capacity and introducing new production lines across multiple categories, including home care and detergent solutions.
At the same time, the company expanded beyond its domestic market, building relationships with partners and customers in international markets. Through both its own brands and private label manufacturing services, Lunar Group® extended its reach to customers across 18 countries.
2023: A New Chapter
The Launch of Daisy Detergents®
The introduction of Daisy Detergents® represented another important step in Lunar Group®'s growth journey. Built on the company's commitment to quality, performance, and consumer trust, the brand strengthened Lunar Group®'s position within the home care sector and contributed to the continued expansion of its product portfolio.
Today and Beyond
Building the Future of Lunar Group®
Today, Lunar Group® employs more than 150 professionals and serves customers across 18 countries through its manufacturing operations, proprietary brands, and private label partnerships.
As the company looks toward the future, it remains focused on innovation, expanding its international presence, developing new product categories, and delivering solutions that improve everyday life. Guided by the belief that "Because Your Worth Matters," Lunar Group® continues to build on its history while creating new opportunities for growth, excellence, and long-term impact.
