Lunar Group Brand Overview

Lunar Group® is a leading manufacturer of home care, personal care, and professional solutions that combines innovation, quality, and expertise to deliver trusted products that enhance everyday life. Certified by ISO®, SMVA®, and GMP®.

For many, the name “Lunar Group” is immediately associated with the company's guiding belief, "Because Your Worth Matters." Today, it represents the essence of Lunar Group® as a whole, symbolizing our commitment to creating products that improve daily living while delivering the quality, reliability, and value that consumers deserve.

As a growing international manufacturer serving customers across 18 countries, Lunar Group® is committed to innovation, research, and manufacturing excellence. In addition to its own portfolio of brands, the company partners with businesses across regional and international markets through private label manufacturing, developing customized products tailored to the unique requirements of each customer. This approach enables Lunar Group® to deliver high-quality solutions under both its proprietary brands and trusted partner brands, extending its expertise to consumers worldwide.

Lunar Group® is home to a portfolio of trusted brands, including Daisy Detergents®, Xsmart Professional®, Bold Professional®, and Melissa Professional®. Together, these brands span multiple categories, including home care, fabric care, personal care, and professional solutions, providing products designed to simplify everyday routines and support healthier, cleaner, and more comfortable lives.

Today, Lunar Group® continues to expand its international presence while remaining true to the principle that inspires everything we do. Every product we manufacture, every market we serve, and every relationship we build reflects our enduring belief that quality matters, trust matters, and above all, your worth matters.